The University of Mary Washington athletic department has aligned with Influxer to be the department's official partner in the name, image and likeness space.

Influxer was founded in Dallas, Texas in 2022 with the goal of connecting student-athletes to the resources they needed to thrive in the NIL market. The company works with more than 44,000 student-athletes across more than 600 universities around the country, offering student-athletes the chance to sell personalized merchandise with their school's officially licensed branding.

In addition to creating a personal store space for each student-athlete, Influxer is also committed to providing student-athletes with the education required to succeed in this new environment. Influxer staff are available for free one-on-one coaching on a variety of topics from social media marketing to taxes to reading contracts. The company also offers paid internships to student-athletes on most of their partner campuses to assist in marketing, graphic design, business and other facets of the company.

Once a UMW student-athlete has opted into the store, Eagle fans will be able find the new apparel at the official UMW Influxer store as well as the student's own personalized site. All designs are approved by the university and are available in every student-athlete's own store in the same sport. The merchandise list includes hats, shirts, sweatshirts, jerseys, tumblers and more, with new designs and products being rolled out throughout the year.

"The NIL landscape is constantly evolving and working with the administration at University of Mary Washington has been an amazing opportunity, seeing the great options through Influxer for their student-athletes", said Influxer Vice President Keith Miller. "They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life."